Helping Chinese tech companies build what comes next — beyond China.
An end-to-end global-expansion partnership — from market diagnostic to team mentorship, every layer in between. Senior hands on the work, AI-augmented delivery. One contract, from the launch decision to the day your overseas team can run without us.
About
Navigator Strategy was built on a simple observation.
Most Chinese tech companies don't fail abroad because their products are bad. They fail because going global gets treated as a side project — broken into disconnected workstreams owned by people who have never operated a market end to end.
We work the other way.
End to end. From the day you commit to a market until your team in that market can run without us.
We run lean by design.
Senior judgment up front, AI tooling providing the leverage behind it — no layers of junior consultants learning on your budget. Faster turnarounds, sharper outputs, the same hands on the work from day one to handoff.
And we don't do rescue missions.
Growth is designed from day one: product-market fit before scale, market understanding paired with data science. Dramatic turnarounds are someone else's story.
Services
Two phases. Five layers in order. Two running through them.
Market Entry Diagnostic
Before product changes. Before hiring. Before capital.
A 4–6 week read on candidate markets: competition, regulation, cultural risk, PMF feasibility. The output: whether to go, and where — before any 'how' is decided.
Product Re-localization
Far beyond translation.
Positioning, feature priorities, pricing, and the cultural register the product speaks in — all rethought for each market. China's operational and growth playbooks travel; this layer doesn't.
Operations Architecture
The operational backbone.
Org design, hiring profiles, KPI systems, content and community ops, partner networks. The unsexy work that decides whether a market sticks.
Data & Analytics Infrastructure
The data spine.
Event design, attribution, dashboards, experiment frameworks — set up before the first growth dollar is spent. Without this layer, 'data-driven' is what your team says in slide decks, not what's actually deciding moves.
User Acquisition
Every dollar tracked back to LTV.
Channel strategy, growth experiments, paid-and-organic mix tuned to each market's unit economics — no vanity metrics.
Bespoke Operating Tools
When the workflow doesn't exist yet, we build it.
AI-native tooling, custom-shaped to your overseas team's actual work — competitive monitoring, content and localization pipelines, ops automation, the small internal apps a country team actually needs. Maintained while the workflow proves itself, then handed off once your team can run it alone. Not a website. Not ERP. Not IT outsourcing.
Team Mentorship
Handing the system over to your team.
After launch we don't stay. The methods, systems, and tools from every layer above get handed — directly, hands-on — to the team you've built locally, until they can run the market without us. When the mentorship ends, so does the engagement.
All of it, or none. Going global isn't a menu — it's a system.
Founder
Tang Haohan
Twelve years inside mid-sized Chinese tech companies — the kind where one person carries a market launch end to end, work a larger company would split across separate teams. Most of those years were spent on the ground in the markets the work was about: Southeast Asia, India, the Middle East, Sub-Saharan Africa, and North America. The five regions Chinese tech companies most often expand into. The years in Southeast Asia and India also trained an instinct for the religious, ethnic, and linguistic landmines that don't appear on a Chinese product team's roadmap — until they explode.
Author of The Old Pirate's Tavern (《老海盗的小酒馆》), making one argument essay after essay: every market is its own problem, and the products that travel read culture, not just language. He also moderates The Going-Global Blackboard (《出海小黑板》) — one of the most active practitioner communities for Chinese tech founders working abroad.
If you're going global, let's talk.
Tell us who you are and what you need — a market you're considering, a partnership, a role. We respond within two business days.
Thanks. We'll be in touch.